Naturipe Farms Celebrates Peak Raspberry Harvest with Unmatched Quality
This year’s crop, the largest yet in Naturipe history, contains new varietals
Salinas, CA – [August 29, 2024] – Naturipe Farms, a leading global berry producer, is thrilled to announce the arrival of this year’s raspberry crop. As we transition from summer to fall, Naturipe’s raspberries will be available at peak quality and volume for raspberry lovers everywhere.
“We’ve spent decades carefully cultivating our raspberries, and this year’s crop is the result of that hard work,” said Fernando Aguiar, Director of Business Development at Naturipe Farms. “Our commitment to meeting customer needs has driven this expansion. With the perfect quality and high quantity that we’re seeing, this is the perfect time to mix raspberries into anything and everything. Enjoy them tossed on salads, baked into desserts, or by the handful straight from the clamshell. There’s no going wrong!”
Coming from both Baja and Central Mexico, Naturipe’s proprietary conventional and organic varieties will be on the shelves for raspberry lovers everywhere. This year’s crop consists of long-awaited proprietary raspberry varieties, which are performing exceptionally well this season thanks to a variety of environmental and growing factors. As a result of these new offerings being available for consumers, as well as expanded acreage, Naturipe Farms is seeing higher-than-average quantities of raspberries.
Naturipe Farms anticipates strong volumes of both conventional and organic raspberries through the end of the year. The improvements in acreage and crop quality position Naturipe well to continue this increased growth in the future.
“We’re excited to provide our customers with a plentiful selection of raspberries that we are confident will be a standout for retailers and consumers,” added Jim Roberts, President of Sales at Naturipe Farms. “We understand the importance of meeting customer expectations and are dedicated to ensuring that when consumers come back for more of our exceptional raspberries, Naturipe will be there to provide them consistently.”
Throughout the fall months, consumers turn to raspberries for a variety of seasonal dishes, such as oatmeal raspberry cookies, berry citrus scones, or mixed berry baked French toast.
Naturipe Farms will continue to meet the increased demand for raspberries with a full range of packaging options and promotional support for customers. Included in this support is Naturipe’s Harvest the Flavor of Fall campaign, which provides retailers with in-store promotional materials and pricing models to boost sales. Retailers are also encouraged to promote raspberries throughout the fall with in-store advertisements and signage.
For more on Naturipe’s raspberry offerings, visit https://nf.takethirdstreet.com/what-we-grow/raspberries/.
About Naturipe:
Naturipe is a farmer-owned producer and marketer of nutritious, best tasting, premium berries and avocados that has been an industry leader for more than 100 years producing healthy, deliciously fresh, frozen, and value-added products. Because our diverse grower base shares resources, skills, labor, and knowledge, we are better farmers and, in turn, strengthen the local farm community. Our focus on innovation ensures year-round availability of locally grown and Globally LocalTM conventional and organic fruit.
As seen in California Ag Today, Portal Fruticola, Fresh Plaza, The Packer, AndNowUKnow, Perishable News, Blueberries Consulting Magazine, Fruit Growers News, Deal Town, and Fresh Fruit Portal.
